Quarter of Gen Z are kitting out their homes with second-hand items as they want to go 'vintage'

A quarter of Gen Z are decking out their homes with second-hand items, embracing the 'vintage' trend.

A survey of 2,000 adults revealed that those aged 18-24 are opting to style themselves and their living spaces with retro and nostalgic pieces.

Young adults are also on the hunt for 'unique' second-hand items (35%), as well as sustainable options (44%). As they're likely to scour charity shops and bargain bins for items they can upcycle and personalise (12%).

However, despite a willingness to purchase pre-loved clothes and furniture, the poll by giffgaff found only 36% of adults are inclined to buy second-hand devices.

Quality and reliability (63%) were the main concerns, followed by trust in the seller (45%). Those aged 45-54 were most worried about battery life (47%), while 25-34 year olds were more interested in price compared to the latest gadgets.

Only 32% of younger adults buying tech cited warranty and returns policies as a main concern, compared to 42% of people from 45-54.

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Ash Schofield, CEO of giffgaff, commented: "Our research shows we're a nation that's dedicated to finding and buying pre-loved items, but there's still some nervousness around purchasing refurbished mobile phones."

"Refurbished is a no-brainer really - good for the pocket, and also good for the planet."

The research has unveiled that a hefty 78% of those aged between 65-74 put affordability and value at the top of their shopping lists, but only a modest 58% of young adults aged 18-24 share this stance.

Daily, a trendy 10% of Gen Z shoppers dedicate time to scour second-hand goods on platforms such as Vinted, eBay, or Facebook Marketplace in search of vintage threads.

In a twist of events, 19% of consumers have expressed their astonishment upon receiving their latest fashion find encased in nothing more than a common supermarket carrier bag.

Adding to the unboxing surprises, a notable 14% have encountered their freshly procured attire nestled within a bin bag, whilst an unexpected 7% have joyfully discovered new garments tucked inside a cereal box.

In response to the findings, giffgaff's CEO Ash Schofield chimed in with pride: "We're proud to have our rigorous checks in place so that our customers know they can get quality and up to 24 months warranty with us."