Google has been working to tailor its generative AI (GenAI) offerings to meet Indian needs that could help push adoption in the country where about 60% of people still aren’t familiar with AI, and only three in 10 have tried any GenAI tools.
Learnings from India also inform Google's AI efforts globally, executives said.
Adoption in the country lags due to factors, such as a lack of skills or guidance (74%), difficulty getting started or organising (61%), and a lack of time or resources (48%), a survey by Google and Kantar showed.
Manish Gupta, senior director, Google Deepmind, told ET that Gemini's Flash models are the most efficient in terms of the amount of intelligence it provides per rupee, per token, per watt. “A lot of it was driven by the requirements that we saw from the Indian market, that if we aspire to support over a billion users in India, these models have to be super efficient.”
The efforts also include enabling the Gemini model to understand over 100 Indian languages. The Gemini chatbot currently supports nine Indian languages, while the rest are being extensively tested, said Gupta.
The adoption outlook is positive, however, with 75% saying they wish for a “daily growth collaborator” to help them. People are seeking help to boost productivity (72%), be more creative (77%), and communicate better (73%) in their daily lives, the survey found.
“We're seeing a particular uptake amongst the Gen Z, women, and students, and I think a lot of these learnings, how they are being adopted, will be a source of inspiration for us, not just the work that we do here, but even more widely,” said Shekar Khosla, vice president, marketing, Google India.
About nine in 10 Gemini users in India reported that it helps them feel more confident at work, school, or daily life, with this sentiment being most pronounced among Gen Z (94%), women (94%), and students (95%), the study showed.
The company has stringent privacy safeguards and has built trust among Indians, as seen from their use of Google’s payment products, said Khosla. What’s seen is that if there is meaningful value exchange while data privacy is being maintained, people are willing to share their information.
The Gemini bot is being used by people for everyday needs, such as mothers trying to make homework fun for their children, teachers personalising lessons, and photographers trying to understand the complexities of cameras, Khosla added.
In a step towards greater multimodality, Google on Friday said it introducing audio overviews and integrating the text-to-video capabilities of Veo 2 within the Gemini chatbot. Users can now also have live "visual conversations" with Gemini using their phone cameras.
Learnings from India also inform Google's AI efforts globally, executives said.
Adoption in the country lags due to factors, such as a lack of skills or guidance (74%), difficulty getting started or organising (61%), and a lack of time or resources (48%), a survey by Google and Kantar showed.
Manish Gupta, senior director, Google Deepmind, told ET that Gemini's Flash models are the most efficient in terms of the amount of intelligence it provides per rupee, per token, per watt. “A lot of it was driven by the requirements that we saw from the Indian market, that if we aspire to support over a billion users in India, these models have to be super efficient.”
The efforts also include enabling the Gemini model to understand over 100 Indian languages. The Gemini chatbot currently supports nine Indian languages, while the rest are being extensively tested, said Gupta.
The adoption outlook is positive, however, with 75% saying they wish for a “daily growth collaborator” to help them. People are seeking help to boost productivity (72%), be more creative (77%), and communicate better (73%) in their daily lives, the survey found.
“We're seeing a particular uptake amongst the Gen Z, women, and students, and I think a lot of these learnings, how they are being adopted, will be a source of inspiration for us, not just the work that we do here, but even more widely,” said Shekar Khosla, vice president, marketing, Google India.
About nine in 10 Gemini users in India reported that it helps them feel more confident at work, school, or daily life, with this sentiment being most pronounced among Gen Z (94%), women (94%), and students (95%), the study showed.
The company has stringent privacy safeguards and has built trust among Indians, as seen from their use of Google’s payment products, said Khosla. What’s seen is that if there is meaningful value exchange while data privacy is being maintained, people are willing to share their information.
The Gemini bot is being used by people for everyday needs, such as mothers trying to make homework fun for their children, teachers personalising lessons, and photographers trying to understand the complexities of cameras, Khosla added.
In a step towards greater multimodality, Google on Friday said it introducing audio overviews and integrating the text-to-video capabilities of Veo 2 within the Gemini chatbot. Users can now also have live "visual conversations" with Gemini using their phone cameras.
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