Why Top QSR And Retail Chains Are Plugging Into Enalytix's AI-Powered Video Intelligence

Most brands already have CCTV systems, but these are often used reactively and only after an incident. Rajul Tandon (Founder & CEO) and Neerja Kumar (Co-founder & COO) saw an untapped opportunity: transforming passive surveillance into real-time operational intelligence. That’s the idea behind Enalytix — an AI-powered platform that turns existing video infrastructure into a live decision-making engine for retail, QSR, and commercial spaces. 

In this conversation, the founders explain how they’re solving everyday challenges like queue management, staff productivity, pilferage, and even fire and distress detection — with zero need for new hardware. Their latest launch, India’s first AI-powered café, offers a live demo of the future they’re building: one where video becomes a powerful driver of business performance, safety, and experience. 

What kind of problems are you solving for brands through Enalytix?

Organisations often struggle with the paradox of having surveillance infrastructure in place but lacking actionable insights from it. Most CCTV setups are used reactively, reviewed only after an incident, which means real-time opportunities for improving operations or customer experience are missed.

We help brands unlock the true value of their existing video networks by converting raw footage into real-time, decision-ready insights. Whether it's footfall tracking, customer movement patterns, wait-time analysis, queue management, staff productivity, or anomaly detection, our AI helps brands see what's working and what’s not across every location, instantly. 

What sets us apart is the simplicity and speed of implementation. Brands don’t need to install new cameras or overhaul their systems; our plug-and-play solution works with existing infrastructure, making it cost-effective and scalable from day one.

We’re not just enhancing surveillance, we’re helping teams on the ground operate smarter, prevent losses, and respond faster. With our platform, video becomes more than security; it becomes a business tool that drives performance, efficiency, and better customer outcomes. 

Are there any upcoming features or technologies you're introducing that are first-of-their-kind in India?

One of the most exciting initiatives we're rolling out is India’s first AI-powered Café. This space isn’t just a showcase, it’s a live, functioning environment built in partnership with QSR brands that demonstrates how AI can transform customer service, operations, and safety in real time.

It acts as a proof of concept for business leaders and decision makers, offering a hands-on experience of how our video analytics platform optimizes queue times, boosts staff productivity, and enables smart alerts for smoother, data-backed store operations.

We’re also developing safety-first technologies that fill urgent market gaps in India. One standout is our women’s safety module, which can detect distress gestures in public or semi-public spaces and trigger silent SOS alerts. It is a proactive, non-invasive system that has the potential to prevent harm before it happens.

In addition, we’re introducing AI-based fire alert capabilities, designed to catch early signs of fire or smoke in high-risk areas like kitchens and storage rooms, places where traditional systems often respond too late. These innovations reflect our larger mission to use AI not just for insights but for meaningful impact in everyday spaces. 

How easy is it for a brand to get started with Enalytix?

Getting started with Enalytix is simple and seamless. We’ve designed the platform to integrate with existing CCTV infrastructure, so there is no need to replace hardware or disrupt daily operations. Most brands already have cameras in place.

We layer our AI directly onto those feeds, allowing real-time insights to begin flowing within days. From footfall analytics and SOP compliance to staff engagement, our system starts delivering meaningful data almost immediately. 

We also support every rollout with a hands-on onboarding process. Our team works closely with clients to identify priority areas, configure custom alerts, and train staff so that the insights lead to real operational improvements. The focus is not on giving more data, but on delivering the right insights, in the right context, so clients can act on them quickly and confidently. 

What kind of brands are you currently working with, and which sectors do you focus on the most?

We primarily focus on sectors where real-time operations and customer experience are critical, such as retail, QSR, and warehouses. These are environments where even small inefficiencies can impact brand perception, sales, customer service and consistency. 

We’re currently working with a range of leading brands, including Biba, Mufti, Zivame, Puma, and Costa Coffee. These are brands that value experience as much as efficiency and are looking to unlock deeper visibility into what’s happening at their physical locations. 

What makes Enalytix different from traditional video surveillance systems?

Over the last 3 years, Enalytix has made a unique space for itself in the video analytics industry owing to the accuracy, data completion, transparency and best-in-industry post sale service offered to clients.

Our unique state-of-the-art architecture enables all this while maintaining privacy, as we do not take any videos/data out of client premises and leverages the best of Edge computing technology 

Most CCTV systems today are reactive. They record footage, and someone might review it only after something goes wrong. At Enalytix, we’ve reimagined video surveillance as a source of real-time intelligence, not just security. What sets us apart is that we don’t just watch, we see, analyze and act.

Our AI doesn’t simply detect motion or objects; it racks journeys, flags anomalies, and delivers context-aware alerts across safety, compliance, and performance metrics that impact the business outcomes directly For example, we can detect if a customer waited too long at checkout, if no one is present at the counter to assist them, if a hygiene SOP was skipped in the kitchen, or if a product is missing and not billed. We alert the team in real time so they can take immediate action. 

Additionally, every insight we deliver is 100% reliable, as it is backed by visual evidence—no guesswork, just clear, image-supported analytics. And if anyone has questions, our dedicated helpdesk is there to guide our customers every step of the way. 

We’re not a hardware company or a surveillance vendor. We’re a video intelligence platform, built to unlock business efficiency, enhance customer experience, and ensure brand consistency across locations, from retail chains and QSRs to warehousing and manufacturing. 

In short, where traditional CCTV ends, Enalytix begins. 

Where do you see the future of AI in retail heading, especially in a market like India?

The retail landscape in India is undergoing a fundamental shift. According to CBRE’s India Market Monitor Q4 2023, leasing activity across the top eight cities hit an all-time high of 7.1 million square feet, 47 percent higher than the previous year. That alone shows that physical retail is not just alive but thriving. 

As retailers expand, they are also grappling with rising costs including real estate, manpower, and logistics. The only way to stay competitive is by getting smarter, not just bigger. This is where AI video analytics plays a crucial role. It allows brands to understand how consumers move, behave, and interact within stores, turning everyday CCTV cameras into powerful decision-making tools. 

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