Apple unveils stunning iPhone 17 lineup with thinnest-ever 'Air' showcasing pro performance

Cupertino (California), Sep 9 (IANS) Tech giant Apple on Tuesday launched the all-new iPhone 17 series with next-gen features and latest chips, including iPhone Air — the thinnest iPhone ever made, with pro performance.

The new iPhones will be available in India from September 19, with pre-orders from September 12.

While iPhone 17 (256 GB) starts at Rs 82,900, iPhone Air (256 GB) begins from Rs 119,900; iPhone 17 Pro (256 GB) starts from Rs 134,900 and iPhone 17 Pro Max (256 GB) from Rs 149,900.

iPhone Air features a breakthrough titanium design that is elegant and light yet strong. The back of iPhone Air is now protected with Ceramic Shield, and the front cover uses Ceramic Shield 2, delivering 3x better scratch resistance, making iPhone Air more durable than any previous iPhone.

iPhone Air also features a stunning 6.5-inch Super Retina XDR display with ProMotion up to 120Hz.1 With the most Apple-designed chips in an iPhone — the powerhouse A19 Pro, N1, and C1X — iPhone Air is the most power-efficient iPhone ever made. A powerful 48MP Fusion Main camera enables the equivalent of four lenses with incredible image quality, and the innovative 18MP Center Stage front camera takes selfies to the next level.

iPhone 17 features the new Center Stage front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail, according to the company.

The 6.3-inch Super Retina XDR display with ProMotion is bigger and brighter, enabling supersmooth scrolling, immersive gaming, and improved efficiency.

It is all powered by the latest-generation A19 chip for higher performance and longevity.

“iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life, from the bigger and brighter ProMotion display with 3x better scratch resistance, to all-day battery life with faster charging, the A19 chip for powerful performance, a fantastic 48MP Dual Fusion camera system, and the innovative Center Stage front camera — our best front camera yet,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.

Meanwhile, iPhone 17 Pro and iPhone 17 Pro Max come with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence.

Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance and an enormous leap in battery life.

Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level.

With new industry-first video features built for pro filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone integrates even more seamlessly into the largest and smallest of productions. Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone.

iPhone 17 Pro and iPhone 17 Pro Max are available in three beautiful new finishes — deep blue, cosmic orange, and silver. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.

“iPhone 17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximize performance and deliver an enormous leap in battery life,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With three 48MP Fusion cameras, a new Center Stage front camera experience, and pro-level video features, the creative opportunities are endless. iPhone 17 Pro sets a new standard for the smartphone industry and is a massive upgrade for our most demanding users.”

—IANS

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