Insanely beautiful Spanish seaside town rivalling Barcelona for tourists

In Tarragona, the stones of ancient Rome meet the golden sands of the , making it not just a destination, but an unrivalled experience that won’t cost you the .

Previously named Tarraco, the city was once the capital of the Roman province of Hispania Tarraconensis, which encompassed the eastern and northern parts of the Iberian Peninsula, roughly equivalent to modern and .

This means that boasts some of the best-preserved ancient Roman ruins found outside of Italy. Visitors can wander through the awe-inspiring Amphitheatre, marvel at the Praetorium and Roman Circus, as well as exploring the atmospheric Primatial Cathedral, built on the site of an old Roman temple, all of which can be found within walking distance in the old quarter.

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The medieval alleys, vibrant squares and bustling Rambla Nova — the heart of the city, a 150-year-old avenue filled with life, culture, shops, cafes and event spaces — means there's always something to do. The Balcó del Mediterrani, or Balcony of the Mediterranean, is a renowned local viewpoint and iconic symbol of the city, the perfect spot for enjoying the spectacular sunsets.

Tarragona’s culinary scene celebrates Catalan flavours, featuring fresh seafood and regional ingredients, shaped by its Mediterranean port and countryside.

Signature dishes include seafood paella, black rice (arròs negre) and cassola de romesco — a delicious casserole a sauce made from locally sourced nuts. You can even dine under the vaults of Roman ruins, shop in a market that’s stood for centuries, and simply lose yourself in a city that feels both timeless and alive.

Golden sands and tranquil waters

The city’s coastline is a stretch of the famed Costa Dorada, or Golden Coast, offering nine miles of beaches that range from wide, family-friendly stretches to secluded coves. The sand is famously fine and golden, perfect for sunbathing or playing children. The sea is typically calm and clean, with a gentle slope — ideal for swimming and safe for kids.

Among the highlights are Playa del Miracle, Tarragona’s main beach, just steps from the city centre, offering a full array of amenities including restaurants, bars, showers and lifeguards. Arrabassada beach has been awarded the Blue Flag, certifying the quality of its waters and amenities, and is the most family-friendly of the beaches, with a lively promenade and excellent facilities.

Platja de la Savinosa, which is connected to Arrabassada beach via coastal pathways, is less crowded and surrounded by cliffs and vegetation, making it the perfect destination for holidaymakers looking for peace, quiet and natural beauty. Cala Fonda, also known as Waikiki Beach, is a cove north of the city, beloved for its wild setting and crystalline waters. Playa Larga, the longest beach, stretches three kilometres and is ideal for relaxing walks.

Cost of an average hotel

Tarragona is notably affordable compared to other destinations. The price of a three-star hotel in Tarragona averaging around £80 per night, with incredible budget options available from roughly £30-£40. Luxury stays come in at an average of roughly £190. Mid-range hotels typically cost about £100 per night, making Tarragona accessible whether you’re seeking comfort or traveling on a tight budget.

Is Tarragona cheaper than Barcelona?

Tarragona is significantly cheaper than , where the average city centre stay soars to almost twice as much — in the region of £160. Meals, attractions and general expenses tend to be lower in Tarragona, making it a smart choice for travellers seeking value without sacrificing culture or coastal beauty.

Tarragona is a rare gem on Spain’s Mediterranean coast, a city where ancient history, vibrant local culture and stunning beaches coexist, all at a fraction of the cost and without the overwhelming crowds of Barcelona. Whether you’re a history buff, a beach lover, or a traveler chasing authentic experiences, the city promises an unforgettable holiday that is refreshingly affordable.