Football fans are counting down the days to the new Premier League season, and there’s not long to wait. We’re now just weeks away from the 2025/26 campaign, which kicks off on August 15 with Liverpool vs Bournemouth.
The opening weekend also comprises several other must-see fixtures, including Wolves vs Man City, Chelsea vs Crystal Palace and Man United vs Arsenal. All of these games will be aired on Sky Sports, which is the leading broadcaster of the Premier League in the UK.
From the new season, Sky is ramping up its top flight coverage from 128 matches to a ‘record’ minimum of 215, alongside coverage of the EFL, SPFL, WSL and Bundesliga. However, Sky isn’t the only brand to offer Sky Sports coverage to its customers, with Virgin Media and EE also offering access with their own bundles.
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This means fans have several options if they want to enjoy the Premier League, as well as the Champions League and Europa League. Ahead of the new season, we’ve taken a look at the latest sports deals from Sky, Virgin and EE
Sky
Sky’s discounted sports package is the most affordable in our round-up, costing £35 per month for the flagship Essential TV and Sky Sports bundle. This price is for new customers only and is £336 less than the standard £49 price tag.
For this, customers can watch nine Sky Sports channels including Main Event, Premier League, Football, F1, Golf and Tennis. There are also more than 100 regular TV channels such as Sky Atlantic, as well as free Netflix and Discovery+ subscriptions.
This is only the basic Discovery+ plan though and doesn’t include TNT Sports. This can be added to the package for £20 extra, compared to the £30.99 it costs when signing up directly.
The same Sky package is available on a 31-day rolling basis for those who prefer flexibility, but it comes with a higher cost of £43 per month and £20 upfront. The main downside with Sky’s Essential TV and Sky Sports bundle is that the price will go up to the standard £49 after the 24-month term, but this marks the end of a contract and customers are free to cancel if they wish.
Sky is also one of the many providers which increases its monthly prices every April. This year saw a 6.2% rise on its TV packages, and while the firm hasn’t yet confirmed the April 2026 changes, we may expect something similar.
Virgin Media
Virgin Media has quietly launched a Summer of Sports sale, with a selection of TV and broadband packages that come with Sky Sports access now more than £330 off. The sale runs until September 2 and is available on three bundle, including the Bigger Combo bundle + Sports.
Reduced from £65.99 to £54.99 – a £264 drop – this includes more than 200 TV channels, with eight from Sky Sports such as Main Event, Football and F1. It also provides 516Mbps fibre broadband and is the ‘lowest ever monthly price’ for this plan.
Also at a record low is the Biggest Combo bundle, which offers the biggest discount of £336. Down from £78.99 to £64.99, this offers the same TV and Sky Sports channels and 516Mbps broadband, but also throws in Sky Cinema and a free Netflix subscription.
Last up is Virgin’s ‘best value’ package, the Mega Volt bundle. Virgin’s most pricey plan is now £120 off as it’s dropped from £84.99 to £79.99, but it comes with a lot.
With this, customers can enjoy more than 230 TV channels including Sky Sports HD and Sky Cinema HD, plus Netflix, 1,130Mbps broadband and an O2 SIM card with unlimited data, minutes and texts. Virgin also offers a discounted TNT Sports add-on for £18, cheaper than the £30.99 it costs to join direct.
Similarly to Sky, a downside of the 24-month plans is that they will increase at least twice during the minimum term. For example, Virgin has already confirmed the Bigger Combo bundle + Sports will rise to £58.49 from April 2026 and £61.99 from April 2027.
EELike Virgin, EE’s packages include a triple whammy of TV, sports channels and fibre broadband, but there are some major differences. The brand offers two sports packages, ‘Sport’ and ‘Big Sport’.
EE Sport comes with all four TNT Sports channels through Discovery+ Premium, so members can enjoy select games from the Premier League, Champions League and Europa League. It also comes with EE’s entry-level Full Fibre 74 Essentials broadband at a total monthly cost of £52.99.
However, there’s no Sky Sports channels included here. For that, customers must opt for Big Sport, which includes full Sky Sports access through a NOW Sports subscription, on top of TNT Sports and Discovery+ Premium and Full Fibre 74. This bumper bundle comes in at a total cost of £77.99 per month, the most expensive in our round-up.
While customers get a lot for their money, it works out more than Virgin’s comparable plan and will eventually increase to £87.99 per month after the April 2027 price rise. However, EE offers customers the flexibility of switching packages at any time during their subscription.
This means that while the Premier League takes a break each summer, members could move over to the EE Entertainment bundle to enjoy Sky Cinema until the football returns.
The VerdictThere’s no ‘best’ deal in this round-up, it ultimately boils down to needs and budget. Those looking for Sky Sports alongside superfast broadband may want to consider Virgin’s bundles, while those simply wanting to enjoy the new football season could opt for Sky’s TV and sport package.
However, those torn between Virgin’s and EE’s options will want to take a close look at the price and what’s included, as there is a clear winner among the two. Virgin’s Bigger Combo bundle + Sports with 516Mbps broadband and TNT Sports bolted on as an extra comes to £72.99 per month.
While EE’s Big Sport plan offers the same TNT channels, it doesn’t include regular TV and also offers slower broadband, but for £5 more each month. This comes to £120 over the life of the plan – a big difference considering customers get less for their money.
Sky’s Essential TV and Sky Sports bundle is the cheapest, but that’s because it’s something of a no frills plan. That’s because it includes around half as many channels as Virgin’s TV packages and there’s no broadband included, but for shoppers who are happy with their current internet setup and just want to kick back and enjoy the football, this could be the ideal choice.
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